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Exhibitors—Advertising and Promotion
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The design and purpose of trade shows have evolved over the years, however trade shows remain one of the most important and effective ways to communicate with your prospective customers and market your products and services. The key to successful trade show experiences is leveraging available tools and techniques to maximize your opportunities and gain valuable selling time with your customers and prospects.
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At SEMICON West, you have many opportunities to integrate different marketing channels along with your participation as an exhibitor on the show floor. Compliment your company’s presence at SEMICON West with pre-show mailings, press releases, product announcements, speaking engagements, sponsorships, branding opportunities, strategic sales calls, and other activities.
The SEMICON West 2008 Advertising and Promotion Kit is now available, SEMICON West 2008 Advertising and Promotion Kit (PDF 5.1Mb).
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Add the SEMICON West logo to your customer promotions, website, and other marketing materials to let your customers know you'll be at the show!
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Promote SEMICON West on your company website and in email to your customers, inviting them to register and attend SEMICON West!
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Sponsorship is an excellent way to demonstrate your company's leadership in the industry, build brand awareness, and gain added visibility with your customers and prospects. Choose from the available sponsorship packages or work with SEMI to customize a sponsorship for your company.
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Event Marketing Opportunities (also known as Marketing Promotion Opportunities or MPOs) are an excellent way to gain visibility at SEMICON West, expand your brand and name recognition, and extend the reach of your marketing campaign.
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Additional marketing opportunities are available from American Exhibition Services (AES), including the Exhibitor Preview™ literature carousel, Marquees in Motion™ shuttle bus advertising, and the Convention News Network™.
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Maximize your visibility with customers and prospects by taking advantage of the many advertising opportunities available through SEMI and through our media partner, Reed Business Information (publisher of Semiconductor International), including web advertising, and print advertising in the SEMICON West Event Directory, the SEMICON West Daily News, and the SEMICON West "Show Planner".
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Do you want the opportunity to present your products and/or services to a group of your customers and prospects, but don’t have the space in your booth? Consider renting time at the Exhibitor Product Showcase Room!
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Are you debuting new products or services, offering live product demonstrations, and/or displaying equipment in your exhibit booth? If your answer is "Yes," then we invite you to take advantage of the FREE SEMICON West 2008 promotion opportunities available to you!
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Trade show industry research shows that exhibitors who do pre-show marketing consistently have better results at the show. To reach audiences outside of your customer lists, consider segmented promotions sent to past SEMICON West attendees and pre-registered 2008 attendees. Select your list now!
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SEMICON West attracts the largest attendance of international trade and business press. Reach audiences beyond the show and extend the news value of your SEMICON West appearance through media relations opportunities at the show.
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Additional Exhibitor Information |
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Planning for a Memorable Exhibit Experience
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Getting the Most From SEMICON West
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